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  • Writer's pictureBrent Payne

Documents must contain a title element to aid in navigation

During a technical SEO audit, it was identified that your website needs to improve its use of the `<title>` element within the HTML documents. This element is crucial for accessibility and search engine optimization. Here’s a straightforward guide on addressing this issue.


Introduction

The `<title>` element is a key factor in both accessibility and SEO. It gives users and search engines a concise description of the content and purpose of each webpage. Ensuring that your website's documents have proper titles is essential for a positive user experience and effective SEO.


What Is The Concern

The primary issue is that some documents on your website either lack a `<title>` element or have one that doesn't adequately describe the page content. This oversight can confuse users, particularly those utilizing screen readers, and negatively affect your search engine rankings.


Why Does This Matter

A well-defined `<title>` is important because:

- It is the first piece of content announced by screen readers, providing users with immediate context about the page.

- Search engines use the `<title>` tag to understand and categorize content, impacting your site's visibility.

- It helps users identify and navigate between pages efficiently, especially when multiple tabs are open.


How To Resolve

To ensure your documents meet accessibility standards and SEO best practices, follow these guidelines:

1. Ensure Presence of Title Tag: Confirm that each HTML document includes a `<title>` tag within the `<head>` section.

2. Descriptive and Unique Titles: Each title should be unique and accurately describe the page content. Avoid vague titles like "Home" or "Page 1".

3. Brevity and Clarity: Keep titles concise yet informative. Ideally, a title should not exceed 60 characters to ensure it's displayed fully in search results and browser tabs.

4. Consistency with Content: The title should reflect the main content of the page. If the page content changes significantly, update the title to match.


Example

<HTML>

<!DOCTYPE html>

<html lang="en">

<head>

<title>Your Page Title Here - Your Site Name</title>

<!-- Other head elements -->

</head>

<body>

<!-- Page content -->

</body>

</html>


Further Resources

To learn more about optimizing title tags and improving website accessibility:


Conclusion

Proper use of the `<title>` element enhances your website's accessibility and SEO. Implementing descriptive and unique titles for each page will provide a better browsing experience for all users and improve your site’s visibility online. If you require further assistance or have questions, feel free to reach out for support.

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