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  • Writer's pictureBrent Payne

External redirected URLs

At Loud Interactive, we have identified that the URL under review is an external link that is being redirected to a distinct external destination.

Why is this important?

Being redirected, typically via a 301 (permanent) or 302 (temporary) redirect, indicates that a page's address has shifted, resulting in visitors being rerouted from the original URL to an alternate one. Redirection is fairly standard due to frequent changes and updates to content, but it can degrade the user experience.

What does the Optimization check?

Loud Interactive's hint system will activate for any external link that results in a HTTP status code within the 3XX range.

Examples that trigger this Optimization:

The Optimization will be triggered by any URL that produces a 301 HTTP header response:

HTTP/... 301 Moved Permanently...    

Or in fact, any other type of 3XX HTTP response.

Why is this Optimization marked 'Insight'?

The designation of 'Insight' for this Optimization implies that it may not require immediate action but is intended to draw attention to a potential area of interest rather than signaling an error that demands rectification.

In the context of SEO, this particular Optimization does not pose an issue; it is merely a minor concern for users. While internal redirects can influence crawl budget and loading times, the implications are not the same for external redirects.

Given the limited influence one has over external URLs, which are subject to changes beyond our purview, Loud Interactive would advise treating this as a lower-priority matter.


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