The URL in question is being accessed over a non-secure HTTP connection.
Why is this important?
Hyper Text Transfer Protocol Secure (HTTPS) is a secure version of HTTP, the protocol which enables data transfer between your web browser and the site you're visiting. The 'S' in HTTPS stands for 'Secure', denoting that the communication between your browser and the site is encrypted.
Adopting HTTPS is essential, and this has been largely advocated for by browsers like Google Chrome, which has made efforts to prompt website owners to secure their sites. The Chrome browser has been labeling HTTP pages as 'Not secure', thus it is not only about ensuring security but also maintaining user confidence and providing a superior user experience.
For any site still on HTTP, transitioning to HTTPS should be a top recommendation. Chrome, holding a significant share of the browser market, emphasizes this need, and they are pushing this agenda with updates that may restrict sites offering insecure content.
What does the Optimization check?
This Optimization will be activated if any internal HTML URL is requested using the HTTP protocol and responds with a 200 status code.
Examples that trigger this Optimization
How do you resolve this issue?
Marked as 'Critical', this issue signifies a significant barrier potentially impacting traffic, conversions, or the overall user experience adversely.
For websites yet to transition to HTTPS, prioritize the shift. If the site has migrated but contains resolvable HTTP URLs showing a 200 status, it remains crucial to correct them.
To resolve the issue, one should:
Implement server-level redirect rules from HTTP to HTTPS.
Edit all hyperlinks pointing to HTTP so they lead to the HTTPS versions.