When a URL redirects to another URL within the same domain, this is happening.
Why is this important?
Being redirected means the target page has shifted, taking the visitor to a new URL. Redirects, specifically 301 (permanent) or 302 (temporary), are common occurrences as web content frequently changes and moves. Nevertheless, these redirects negatively affect load times and user experience, and create additional burdens for search engine crawlers.
Adding an unnecessary 'hop' for users and search engines is detrimental, especially since internal URLs are within the website owner's control and should be directly accessible without redirects when possible.
What does the Optimization check?
The Optimization will activate if any internal URL responds with a 3XX HTTP status code.
Examples that trigger this Optimization:
The Optimization is triggered by any URL that results in a 301 HTTP header response;
HTTP/... 301 Moved Permanently
Or indeed any other 3XX HTTP response.
How do you resolve this issue?
Internally pointing links to their new, final destinations rather than redirecting URLs is crucial. To fix this, you must update the href attribute in each link so it points directly to the intended destination's URL.
How to access more data from Loud Interactive?
Within our tool's URL List, selecting 'URL Details' for a specific URL will display the redirect chain, revealing the ultimate destination URL and its HTTP 200 status code.
To correct these issues, identify all internal links that must be redirected to this ultimate URL.
This approach allows for individual redirect management, though handling them in bulk requires exporting the data for offline assessment.
Click the 'Export Optimization Data' button from the URL List to begin this process.
Following the export, you'll receive a comprehensive file including each URL that points to the redirect, details on whether these links are in the navigation or content, and other pertinent information to rectify each redirect issue.