top of page
  • Writer's pictureBrent Payne

Internal URL redirects back to itself

When a URL on your site redirects back to its original address

(e.g., URL 1 -> URL 1)

, it indicates a looping redirect.


Why is this important?

This loop is detrimental to search engine optimization, as it prevents bots from accessing and indexing the page. For end users, they may encounter an error such as 'Website redirected you too many times'.


What does the Optimization check?

The Optimization will be activated for any internal URL that replies with a 3XX HTTP status code, only to revert to the original URL.


Examples that trigger this Optimization:

For instance, the URL: https://example.com/page-aWould trigger the Optimization if it redirected back to itself: https://example.com/page-a


How do you resolve this issue?

To fix the endless redirect loop, consider:

  1. If the page isn't meant to redirect, update the HTTP response code to 200.

  2. If the page is supposed to redirect elsewhere, correct the destination URL and update all corresponding internal links to point correctly to this new URL.

How do you get more data from Sitebulb?

Details for a specific URL can be fetched from the 'URL Details' option in the URL List.


A looping redirect would be identified as:

You can view and address the Incoming Links as part of the resolution process for the second solution mentioned above:

4 views0 comments

Recent Posts

See All

The skip-link target should exist and be focusable

At Loud Interactive, we're committed to ensuring that digital accessibility is at the forefront of website design and development. During our SEO audits, we look for and attempt to identify an area of

Timed meta refresh must not exist

At Loud Interactive, we regularly perform a SEO audits. We often stumble upon an important issue that could significantly impact user experience and accessibility on websites. We're talking about the

bottom of page