Discovering an empty meta description for a URL can indicate a missed chance for better user engagement.
Why is this important?
Meta descriptions play a key role in giving users a snapshot of the page's content before they visit it from the search engine results. Effectively crafted meta descriptions can lead to higher click-through rates.
An empty meta description lets search engines generate one for you, often resulting in less than ideal representations of your content. For instance, a page on our website without a set meta description might look like this...
What does the Optimization check?
Loud Interactive's audit checks if any internal URL features a meta tag for description but lacks its value.
Examples that trigger this Optimization
The following illustrates a scenario where this Optimization would be activated:
<!doctype html><html lang="en"><head> <meta name="description" content=""> ...</head><body>...</body></html>
Why is this Optimization marked 'Potential Issue'?
The designation of 'Potential Issue' for this Optimization implies it is not currently a critical problem but could evolve into one. While meta descriptions don't affect SEO rankings directly, they can significantly influence click-through rates from search results. Therefore, crafting them is generally recommended.
However, you may decide prioritizing meta descriptions for every page doesn't align with your resource allocation, depending on certain circumstances or types of pages.