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  • Writer's pictureBrent Payne

Meta description is missing

The URL being analyzed does not contain a meta description within its HTML code.

Why is this important?


A meta description offers a succinct explanation of a web page's contents, encouraging user engagement from search results. Compelling meta descriptions often lead to improved click-through rates.


Lacking a meta description can be a missed opportunity for optimization. Without it, search engines will generate a description on your behalf, which may not always yield the best results (as illustrated in the following example where a page on our website is devoid of a meta description).


<!-- Example of a web page without a meta description set --><html><head>...</head>...</html>


What does the Optimization check?

This hint is triggered whenever an internal URL lacks a meta description in the <head> section of a webpage.


Why is this Optimization marked 'Potential Issue'?

Labeled as a 'Potential Issue,' this hint may not currently affect the site, but it's advisable to investigate as it might lead to potential issues in the future.

While meta descriptions do not directly influence SEO rankings, they can significantly affect click-through rates from search results, making it generally advisable to include them.


That said, on occasion or for specific page groups, writing a unique meta description for every page may not be a priority or considered the best use of resources.


Further Reading

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