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  • Writer's pictureBrent Payne

Meta description length too long

Your meta description for the given URL is composed of an excessive number of characters.


Why is this important?

The purpose of a meta description is to give users a clear idea of the page's content before they visit it from a search engine results page. If the meta description is effectively crafted, it generally leads to a higher click-through rate.

However, an overly expansive meta description might signal a missed chance at better optimization.


What does the Optimization check?

This Optimization will be triggered if an internal URL is found to have a meta description exceeding 320 characters in length.


Note: You can modify the character limit for this Optimization through your global settings.


Examples that trigger this Optimization

Here is an instance where the Optimization would activate for a meta description that stretches beyond 320 characters:

<!doctype html><html lang="en"><head>  <meta name="description" content="An example of an excessive meta description that seems to continue indefinitely.   It appears that such a lengthy meta description may not have been intentionally crafted for user engagement,   but rather extracted from another part of the website's content management system.">  ...</head><body>...</body></html>


Why is this Optimization marked 'Opportunity'?

At Loud Interactive, we consider this Optimization as an Opportunity because it pinpoints a scenario where site optimization could enhance search traffic potential.


While the length of a description is a matter of context, this Optimization aims to spotlight instances where brevity may be more appropriate. It facilitates a quick review of URLs that have longer meta descriptions, especially useful for spotting pages which might be using default template text without proper updates.


Further Reading

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