Your meta description for the given URL is composed of an excessive number of characters.
Why is this important?
The purpose of a meta description is to give users a clear idea of the page's content before they visit it from a search engine results page. If the meta description is effectively crafted, it generally leads to a higher click-through rate.
However, an overly expansive meta description might signal a missed chance at better optimization.
What does the Optimization check?
This Optimization will be triggered if an internal URL is found to have a meta description exceeding 320 characters in length.
Note: You can modify the character limit for this Optimization through your global settings.
Examples that trigger this Optimization
Here is an instance where the Optimization would activate for a meta description that stretches beyond 320 characters:
<!doctype html><html lang="en"><head> <meta name="description" content="An example of an excessive meta description that seems to continue indefinitely. It appears that such a lengthy meta description may not have been intentionally crafted for user engagement, but rather extracted from another part of the website's content management system."> ...</head><body>...</body></html>
Why is this Optimization marked 'Opportunity'?
At Loud Interactive, we consider this Optimization as an Opportunity because it pinpoints a scenario where site optimization could enhance search traffic potential.
While the length of a description is a matter of context, this Optimization aims to spotlight instances where brevity may be more appropriate. It facilitates a quick review of URLs that have longer meta descriptions, especially useful for spotting pages which might be using default template text without proper updates.
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