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  • Writer's pictureBrent Payne

Meta description length too short

The web page in question has a meta description that is not leveraging the maximum character capacity.


Why is this important?

Searchers often rely on meta descriptions for a snapshot of what the page holds before deciding to click through from the search results. Engaging, reflective meta descriptions often see higher click-through-rates.

An under-length meta description might not do justice in conveying the essence or value of the content.


What does the Optimization check?

The check is activated when an internal URL has a meta description shorter than 110 characters by default.


Take Note: You can adjust the measuring benchmarks for this audit in the general configurations.


Examples that trigger this Optimization

This audit point is triggered for any page whose meta description's character count is from 1 to 109:

<!doctype html><html lang="en"><head>  <meta name="description" content="Very brief meta description example.">  ...</head><body>...</body></html>


Why is this Optimization marked 'Opportunity'?

Loud Interactive considers such hints as Opportunities because they provide clear pathways to improving site visibility and attracting more search engine traffic.


Conciseness is sometimes key, but this alert points out where potential enhancements could be made. It aids in identifying pages with concise meta descriptions that may require a revision to be more effective, including pages that might erroneously share templated short descriptions.


Further Reading

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