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  • Writer's pictureBrent Payne

Meta description outside of head

Loud Interactive has noticed that the meta description of your webpage has been placed outside of the proper <head> section.


Why is this important?

Meta descriptions play a crucial role in providing potential visitors from search engines a summary of the page's content. They're instrumental in improving the rate at which users click through to a site. Normally found within the <head> tag, meta descriptions are expected by search engines there. If placed within the <body> tag, they're likely to be disregarded.


Failing to correctly place the meta tag can lead to search engines ignoring the description entirely, resulting in a lost chance to optimize your page. When the search engine opts to generate its version of your description, the outcome might be less than ideal. Consider an instance where a page lacks a proper meta description (illustrated below).


What does the Optimization check?

Our diagnostics will flag any page where we find a meta description located outside the <head> section.


Examples that trigger this Optimization

The following is an HTML snippet demonstrating an incorrectly placed meta description:


<!doctype html><html lang="en">  <head>    ...  </head>  <body>    <meta name="description" content="Discover unmatched insights here">    ...  </body></html>


How do you resolve this issue?

This problem usually arises either through a mistake within a website plugin that misplaces meta descriptions, or due to an error in the site template causing incorrect rendering of the Document Object Model (DOM).


Rectifying this typically requires technical expertise, so it’s advisable to highlight the issue to your development team for troubleshooting and resolution. Despite not directly influencing search engine rankings, meta descriptions influence click-through rates significantly, and therefore addressing this matter is essential.


Further Reading

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