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  • Writer's pictureBrent D. Payne

Missing hreflang annotations

The page in question lacks specific declarations as a version for different linguistic demographics via hreflang links.


Why is this important?

It's possible that the absence of a page from hreflang tagging is deliberate—if the page's content isn't suited for translation, or if it doesn't pertain to multiple language markets, omitting it is logical.


Nevertheless, it's common to incorrectly omit pages from hreflang groupings, despite the fact that their translated counterparts do exist.


This Optimization is intended to alert you to such exclusions, allowing you to determine whether they are purposeful or overlooked.


What does the Optimization check?

The Optimization will activate if a URL does not appear in a hreflang setup on your website even though hreflang is implemented on other URLs.


Why is this Optimization marked 'Potential Issue'?

Considered a 'Potential Issue', the current state of your site may not be immediately impacted by this Optimization, but it's recommended to investigate to avoid future complications.


Not every single URL on your site needs to have a translated variant, but consistency where applicable is key.


In cases where it becomes evident that some URLs not marked with hreflang should have been, it's imperative to commission the necessary translations and include hreflang tagging for these pages.

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