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  • Writer's pictureBrent Payne

Multiple meta descriptions

Having multiple meta descriptions on a single URL is an issue that needs attention.


Why is this important?

Meta descriptions play a crucial role in informing users of the expected content on a page from the search engine results page. When these snippets are well-crafted, they often lead to higher click-through rates.

However, when multiple meta descriptions exist on a single page, search engines may display an unintended version, potentially decreasing user engagement and click-through rates.


What does the Optimization check?

Loud Interactive’s hint system automatically flags any internal URL that contains more than one meta description tag.


Examples that trigger this Optimization

The following is a sample HTML structure that would activate this hint due to the presence of multiple meta descriptions:

<!doctype html><html lang="en"> <head>   <meta name="description" content="Original meta description">   <meta name="description" content="Additional meta description">   ... </head><body>...</body></html>    

  

How do you resolve this issue?

To address the detected problem, follow these steps:

  1. Investigate the underlying causes for multiple meta description occurrences.

  2. Select the meta description that will best promote user interaction.

To tackle the first point, one must examine the page's template or employed plugins to uncover the origins of the redundant meta tags, which may necessitate developer intervention for a resolution. Furthermore, ensure that the most effective, engagement-oriented meta description is retained, thus resolving the second issue.

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