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  • Writer's pictureBrent Payne

Query string contains tracking parameters

It has been identified that the URL under scrutiny has a query string which encompasses parameters typically utilized for tracking purposes.

Why is this important?

Tracking parameters are utilized within URLs to enhance the analysis of user sources and their engagement with the site. They may be integrated either intentionally or inadvertently.

Intentional integration of tracking parameters into a website might occur when the said parameters are used to transmit data to an analytics system, empowering the examination of user navigation and interactions across the website.

On the other hand, tracking parameters might be unintentionally embedded within a URL if, for instance, a content creator copies a hyperlink from their email without removing the appended tracker parameters, resulting in potential duplicate content issues and the distortion of original user session information, thereby compromising the accuracy of website traffic analyses and complicating the monitoring of user activities.

According to Google's guidelines for URL structure, it's essential to monitor and manage these tracking parameters carefully.

What does the Optimization check?

Loud Interactive's analysis will flag any internal link that includes a query string laced with recognizable tracking parameters. Adjustments to the checklist for these tracking parameters can be made within the global configurations.

Examples that trigger this Optimization

How do you resolve this issue?

If tracking elements are purposefully deployed for monitoring user interactions, coordinating with software engineers to develop alternative tracking methods, such as using cookies, is advisable.

In cases where tracking parameters are included by mistake, it’s recommended to review each link, removing unnecessary parameters to correct the problem. Additional instruction for team members is also suggested to prevent recurrences.

These parameters can complicate the crawling process and corrupt the precision of analytics data, leading to redundant URLs within audits, due to the tendency for URLs containing tracking details to be canonicalized back to the non-parameterized page version. Isolating pages with outbound links that contain tracking parameters and editing them to expunge these parameters is the optimal solution.

To address these issues individually, begin by opening your list of flagged URLs and right-clicking to access their details. From there, select "Incoming Links" to view connections to the problematic URL.

Each linking URL must be examined, and parameters manually removed from them within your content management system.

For a bulk approach, or to delegate the task, exporting the affected URLs and their incoming links through the 'Export' option provides a practical method to systematically address and amend each link.


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