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  • Writer's pictureBrent Payne

Title and meta description are the same

The URL in question has a title tag and a meta description that are duplicates of each other.


Why is this important?

The title tag and meta description are crucial for both user experience and search engine understanding, indicating what the page is about; when crafted with care, they often lead to improved click-through-rates.

Nonetheless, both elements have separate functions and having them match exactly often signifies an error, such as an incorrectly configured website enhancement tool or extension—for instance, a tool that mistakenly sets both fields with the same text.


What does the Optimization check?

This Optimization will become active for any internal URL that displays duplication between the title element and the meta description, assuming both exist.


Examples that trigger this Optimization

Here is a scenario where this Optimization would be activated: Any given URL houses a <title> that matches verbatim with the meta description:


<!doctype html><html lang="en"><head>  <title>A stellar page about interesting things</title>  <meta name="description" content="A stellar page about interesting things">  ...</head><body>...</body></html>


Why is this Optimization marked 'Potential Issue'?

This Optimization is listed as a 'Potential Issue' since it is not likely impacting the site currently, yet it warrants attention as it could lead to complications down the line.


It's fairly common for a meta description to contain words similar to those in a title, but complete identicalness is unusual and not ideal. If they are the same, redrafting is essential for either one or both of the elements.


Typically, identical title and meta descriptions are due to an auto-generated function from a tool or extension, so resolving this may require a developer's expertise to revise it—through either automated or manual adjustments.


Further Reading

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