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  • Writer's pictureBrent Payne

Title tag is empty

The designated URL lacks a populated <title> element, which is a concerning issue.


Why is this important?

The title tag holds significant weight as it assists users and search engines in quickly discerning the expected content on a page.

Regarded as a crucial aspect of on-page SEO, an absent title tag could be detrimental to a site's search engine visibility as well as organic click-through rates.


What does the Optimization check?

Should an internal URL feature a <title> element devoid of substance, this Optimization will activate.


Examples that trigger this Optimization

The following demonstrates a scenario where this Optimization would be activated due to an empty <title> element within the <head>:


<!doctype html><html lang="en"><head>  <title></title>...</head><body>...</body></html>


How do you resolve this issue?

Flagged as 'Critical,' this issue necessitates urgent attention due to its potential to drastically impede organic search performance. Addressing such critical issues should be prioritized.


A review of the page's underlying templates, scripts, or plugins is due to ascertain the cause behind the missing title tag—a fundamental feature of modern content management systems. Implementing a remedy will likely involve technical modifications, potentially requiring developer intervention. It is also advisable to formulate title tags that encapsulate the page's principal keywords and convey the page's subject matter effectively.


Further Reading

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