The particular URL analysed possesses a title tag which is considered deficient in length.
Why is this important?
The title tag is a vital element for guiding both users and search engines in identifying the content's subject matter of a given page.
An insufficiently lengthy title may fail to convey the intended message effectively.
What does the Optimization check?
In general, this Optimization is programmed to activate when an internal URL is found to have a title tag containing less than 40 characters.
Note: the threshold numbers used for this Optimization are adjustable in the global configuration.
Examples that trigger this Optimization
The Optimization will be set off by any URL with a <title> that encompasses a character count ranging from 1 to 39:
<!doctype html><html lang="en"> <head> <title>Short title example</title> ... </head> <body>...</body></html>
Why is this Optimization marked 'Opportunity'?
Here at Loud Interactive, we flag this Optimization as an Opportunity, as it indicates a potential to enhance the site for greater visibility in search results.
Title length can be subjective and sometimes conciseness works, but the purpose of this Optimization is to spotlight instances where brevity may not be optimal. It presents an easy way to survey a list of URLs with brief titles to determine if updates are warranted.