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  • Writer's pictureBrent Payne

URL received no desktop organic search traffic

The specific URL being addressed has not accumulated any organic search traffic from desktop machines, as indicated by the data from the associated Google Search Console account.


Why is this important?

The absence of desktop visitors on this page is cause for concern and could indicate that there's a problem with how well the page is performing in desktop search results.


It’s worth mentioning that this Optimization is separate from 2 other Optimizations:

  • URL received no mobile organic search traffic

  • URL received no tablet organic search traffic

Therefore, it's possible that one or both of the other Optimizations might be set off as well.


What does the Optimization check?

This Optimization is activated for any internal URL which did not receive any desktop clicks from organic search.


The underlying data is sourced directly from Google Search Console via the API, associated with the connected Property for the given time span.


Why is this Optimization marked 'Potential Issue'?

Labeled as a 'Potential Issue', this signal is not likely to be impacting the site currently but is one that merits scrutiny, as it could lead to complications down the road.


For instance, if the site under review is designed primarily for mobile users, it would be normal to see negligible desktop traffic, and this Optimization could be disregarded.


On the other hand, this might simply reflect that the page generally attracts little traffic, and it happened to receive no visits from desktops within the chosen period.


Nevertheless, this Optimization could be useful in identifying cases where the desktop variant of a webpage is underachieving, potentially pointing to broader concerns that need to be addressed.

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