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  • Writer's pictureBrent Payne

URL received no organic search traffic

This refers to a URL that has not attracted any organic search traffic according to data from connected


Google Analytics and Google Search Console

accounts.


Why is this important?

An absence of organic search traffic to a page can suggest that it's not delivering value in relation to relevant search queries. The possible reasons could be subpar content quality or inadequate link equity, such as having too few internal links, making it harder to achieve a high rank in organic search results.


What does the Optimization check?

The Optimization is activated when an internal URL shows no clicks in Search Analytics and no visits in Google Analytics.


The analysis is based on data extracted from

Google Search Console and Google Analytics

through their respective APIs, considering the specific property/view and the defined date range.


Why is this Optimization marked 'Potential Issue'?

Labeled as a 'Potential Issue', the Optimization indicates a situation that may not currently impact the site, but could lead to future problems and deserves attention.


It might occur that a page is simply receiving low visitor traffic, resulting in no visits within a certain timeframe. Nonetheless, not receiving any search traffic could imply significant SEO shortcomings, and such pages might need to be improved or cleared away. It's advisable to manually inspect pages with no organic search traffic.

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