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  • Writer's pictureBrent Payne

URLs with duplicate content

This identifies URLs that share exact HTML content with at least one other URL that is indexable.

Why is this important?

When search engine crawlers find URLs with matching content, it's a significant issue that can lead to the application of algorithmic penalties like Google Panda, affecting organic site traffic negatively.

What does the Optimization check?

The Optimization activates for any internal URL that can be indexed and contains identical textual content within its HTML, regardless of differing images.

Note: The duplicate content check excludes URLs with canonical tags, as these are assumed to address duplication.

How do you resolve this issue?

The extent of duplicate content issues varies; minor instances may have negligible effects while large-scale duplication may trigger algorithmic actions. Often, similar landing pages with slightly different keywords can create unwanted duplication. These should be consolidated into a single, comprehensive page.

Repeated content across multiple website paths also counts as duplication. For example, a single product page reaching through different categories should have one canonical version with others pointing to it.

How do you get more data from Loud Interactive?

One can analyze duplication by examining specific URLs or export the data for in-depth review in Excel. Search for 'URL Details' to see which URLs share identical content.

To amass all duplicate content URL data, use the 'Export Optimization Data' function to generate a sorted Excel report.

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