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  • Brent Payne

What are the five most important things to consider for on-page SEO?




Optimizing your website for search engines involves several on-page factors that can help improve the visibility and relevancy of your website in the search results. The most important things to consider for on-page SEO include title tags, headings, meta descriptions, content, and images. Title tags are the titles that appear in the search results and should be concise, relevant, and include relevant keywords. Headings help organize the content on a page and can also be used to signal the importance of certain content to search engines. Meta descriptions are brief summaries of the content on a webpage that appear in the search results and should be written in a way that accurately reflects the content on the page and includes relevant keywords. Content should be high-quality, informative, and relevant to the topic at hand, and should include relevant keywords. Finally, images can help make a webpage more engaging, but they should also be optimized for search engines by using descriptive file names and alt text.


In addition to these on-page factors, there are also off-page SEO considerations that can impact the ranking of a webpage in the search results. These include factors such as the number and quality of backlinks pointing to a webpage, the presence of social signals (e.g., shares, likes, etc.), and the overall authority and credibility of the website. By focusing on both on-page and off-page SEO, you can help improve the visibility and relevancy of your website in the search results and drive more traffic to your site.


It's also important to note that SEO is an ongoing process, as search algorithms and user behavior are constantly evolving. As such, it's important to regularly review and update your website to ensure that it is optimized for search engines and provides a good user experience. This can include updating content, adding new pages, and making technical improvements to the website. By staying up-to-date with the latest SEO best practices, you can help your website rank well in the search results and effectively reach your target audience.


But, for now, let’s get into the details of on-page SEO, shall we?


Title Tags

The title tag of a webpage is the title that appears in the search results. It should be concise, relevant to the content on the page, and include relevant keywords.



​Why are title tags important for on-page SEO? Title tags are a critical element of on-page SEO because they tell search engines what a webpage is about and help them understand the relevance of the content on the page. They are also the first thing users see in the search results, so they play an important role in attracting clicks.


Title Tags SEO Best Practices

  1. Keep them concise: Title tags should be at most 60 characters, as longer ones may be truncated in the search results.

  2. Include relevant keywords: Title tags should include relevant keywords that accurately describe the content on the page.

  3. Make them unique: Each page on a website should have a unique title tag that accurately reflects the content on that page.

  4. Avoid duplication: Title tags should not be duplicated across multiple pages on a website.

  5. Use modifiers: Modifiers such as "Best," "Top," "Guide," etc. can help make a title tag more attractive and differentiate it from similar pages in the search results.

Headings

Headings help organize the content on a page and can also be used to signal the importance of certain content to search engines. It's important to use headings appropriately and to include relevant keywords.



​Why are headings important for on-page SEO? Headings are a way to organize and structure the content on a webpage. They are typically denoted by different levels of headings (e.g., H1, H2, H3, etc.), with H1 being the most important and H3 being the least important. Headings can help search engines understand the hierarchy and structure of the content on a webpage, which can help them determine the page's relevance to a particular search query. They can also help users understand the structure of the content on the page and navigate the page more easily.


Headings SEO Best Practices

  1. Use headings appropriately: Use headings to break up the content on the page and create a hierarchy of information. Don't use headings just for styling purposes.

  2. Use relevant keywords: Include relevant keywords in headings to signal the importance of certain content to search engines.

  3. Use descriptive headings: Headings should accurately describe the content that follows and be written for humans, not just for search engines.

  4. Use only one H1 per page: The H1 heading should be used to describe the main topic of the page and should only be used once per page.

Meta Descriptions

The meta description is a brief summary of the content on a webpage that appears in the search results. It should be written in a way that accurately reflects the content on the page and includes relevant keywords.



​Why are meta descriptions important for on-page SEO? Meta descriptions are brief summaries of the content on a webpage that appears in the search results. They are typically limited to around 160 characters and are meant to give users an idea of what the webpage is about and whether it will be relevant to their search query. Meta descriptions do not directly affect the ranking of a webpage in the search results, but they can influence the likelihood of a user clicking on the webpage. As such, it's important to write meta descriptions that accurately reflect the content on the page and include relevant keywords to attract clicks from users.


Meta Descriptions SEO Best Practices

  1. Keep them concise: Meta descriptions should be no longer than 160 characters, as longer ones may be truncated in the search results.

  2. Include relevant keywords: Meta descriptions should include relevant keywords that accurately describe the content on the page.

  3. Make them unique: Each page on a website should have a unique meta description that accurately reflects the content on that page.

  4. Write for humans: Meta descriptions should be written for humans, not just search engines. They should be descriptive and compelling to encourage users to click on the webpage.

Content

The content on a webpage should be high-quality, informative, and relevant to the topic. It should also include relevant keywords and be well-written and easy to read.



​Why is content important for on-page SEO? This may be fairly obvious, but…content is an important element of on-page SEO because it helps search engines understand the relevance and authority of a webpage. It's also the primary way users interact with a webpage and the primary reason they visit a website. As such, it's important to have high-quality, informative, and relevant content on your website.


Content SEO Best Practices

  1. Focus on a specific topic: Each page on your website should have a specific topic and focus on providing in-depth information about that topic.

  2. Use relevant keywords: Include relevant keywords in the content to signal to search engines what the page is about and to improve the relevancy of the page for those keywords.

  3. Write for humans: Content should be written for humans, not just for search engines. It should be easy to read and understand, and should provide value to the user.

  4. Keep it up-to-date: Regularly update and refresh your content to ensure that it remains accurate and relevant.

  5. Use subheadings and bullet points: Subheadings and bullet points can help break up the content and make it easier to read. They can also help signal the hierarchy of the content to search engines.

  6. Use images and videos: Including images and videos can help make the content more engaging and visually appealing. Just be sure to optimize them for search engines by using descriptive file names and alt text.

  7. Use internal and external links: Linking to other relevant pages on your own website (internal links) and to authoritative sources (external links) can help improve the credibility and authority of your content.

  8. Write long-form content: In general, longer content tends to rank better in search results because it provides more value to users and covers a topic in more depth. However, it's important to strike a balance and not sacrifice quality for the sake of length.

Images

Images can help make a webpage more engaging, but they should also be optimized for search engines by using descriptive file names and alt text. This helps search engines understand the content of the images and how they relate to the rest of the page.



Why are images important for on-page SEO? Including images on a webpage can help make it more visually appealing and engaging for users. However, it's important to optimize images for search engines as well so that they can understand the content of the images and how they relate to the rest of the page.


Images SEO Best Practices

  1. Use descriptive file names: Use descriptive and relevant file names for images, rather than generic names like "image1.jpg."

  2. Use alt text: Alt text is a description of an image that is displayed if the image cannot be displayed for some reason. It should accurately describe the content of the image and include relevant keywords.

  3. Use appropriate file formats: Certain file formats, such as JPEG and PNG, are better suited for certain types of images. Use the appropriate format for the best results.

  4. Compress images: Large image files can slow down the loading speed of a webpage. Use image compression tools to reduce the file size of images without sacrificing quality.

  5. Use responsive images: Responsive images are images that are designed to adjust to the size of the device on which they are being displayed. This is important because it helps ensure that the images are displayed properly on different devices and screen sizes.

  6. Use images that are relevant to the content: Only include images that are relevant to the content on the page and add value to the user experience.

  7. Use original images: Using original, high-quality images can help set your website apart from others and can also be more effective at attracting clicks and engagement.

  8. Use appropriate image sizes: Using images that are too large or too small can negatively impact the loading speed of a webpage. Use appropriate image sizes to ensure that the page loads quickly and smoothly.

Let’s wrap up, on-page SEO is the process of optimizing the content and elements on a webpage to improve its visibility and relevancy in search results. The five most important things to consider for on-page SEO are title tags, headings, meta descriptions, content, and images. By optimizing these elements and following best practices, you can help improve the visibility and authority of your website in the search results and provide a better user experience for users. It's important to remember that on-page SEO is but one component of an overall SEO strategy (which would include off-page SEO factors) AND that SEO is an ongoing process, so it's important to regularly review and update your website to ensure that it is optimized for search engines and provides a good user experience. By focusing on on-page SEO, you can drive more traffic to your website and effectively reach your target audience.


Sources: https://www.loud.us/


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