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  • Writer's pictureBrent D. Payne
    • Mar 1, 2023
    • 9 min read

Why and how to hire an SEO


Why Hire an SEO?

If you're running a business with an online presence, it's important to understand the importance of search engine optimization (SEO). SEO is a critical aspect of online businesses and eCommerce sites because most consumers conduct 70% of their research online before making a purchase. Hiring an SEO specialist or company can improve your website's visibility and reach potential customers more effectively. A good SEO specialist will have a holistic understanding of your business and not just focus on where your website appears in search results. They will also ask questions about what makes your content unique and valuable, who your competitors are, and how you currently promote your business.


The Benefits of Hiring an SEO

Outsourcing your SEO to an expert company or specialist offers numerous benefits, including improved website performance, experienced professionals handling your optimization efforts, better results, and the opportunity to focus on what you do best while leaving the optimization process to the experts. A full-service internet marketing agency can provide multiple services, including inbound marketing and website redesigns. Full-service agencies like WebFX are considered some of the top SEO firms in the US, having been voted #1 in the country. Working with a reputable SEO partner can help you see real results on your website and grow your business by improving its visibility online through effective SEO strategies.





The Importance of Hiring an SEO

The importance of SEO for businesses is widely recognized, yet many small businesses and startups don't invest in it. SEO aims to improve a business's online visibility and drive organic traffic to its website. Consumers are more likely to trust online businesses with a higher search engine ranking, making SEO crucial for building brand reputation. Breaking into the top page of Google can be difficult without specialized knowledge of how search engine algorithms work. Working with an SEO agency is essential to take advantage of their specialist knowledge and stay ahead of changes in search engine algorithms. An SEO agency can also help improve the user experience on your website, expanding your online presence across other platforms, and ensuring that you receive links from high-quality websites only.

What is SEO?

SEO stands for search engine optimization, which is the process of improving a website's ranking and visibility on search engines like Google, Bing, and Yahoo. The purpose of SEO is to improve the overall online presence of a business, so that it appears on the first page of search results when consumers are looking for a product or service that the business offers. The key components of SEO include keyword research, on-page optimization, back-end optimization, and link building. By understanding the purpose and key components of SEO, businesses can make informed decisions about how to optimize their website and improve their online presence.

What Does SEO Stand For?

SEO stands for search engine optimization. It is the process of optimizing a website to rank higher in search engine results pages (SERPs) and appear more frequently in relevant search results. SEO aims to make a website more visible to potential customers and drive organic traffic to the site. By improving a website's ranking and visibility on search engines, a business can reach more potential customers and generate more leads and sales.


The purpose of SEO is to improve a website's ranking and visibility on search engines, so that it appears more frequently in relevant search results and reaches more potential customers. By improving their online presence, businesses can increase their exposure and reach more people who are looking for products and services they offer. This can lead to higher website traffic, more leads and sales, and improved brand reputation and recognition.

The Key Components of SEO

The key components of SEO include keyword research, on-page optimization, back-end optimization, and link building.

  • Keyword research involves identifying the best keywords and phrases to target in order to improve a website's ranking and visibility on search engines. This involves understanding what keywords and phrases consumers are using to search for products and services like yours, and which keywords and phrases are most relevant to your business and website.

  • On-page optimization involves optimizing the content and structure of a website to improve its ranking and visibility on search engines. This includes optimizing page titles and descriptions, using header tags, and including keywords in the content.

  • Back-end optimization involves optimizing the technical elements of a website that are not visible to users, but which can affect its ranking and visibility on search engines. This includes optimizing the website's code, using structured data, and improving site speed and load times.

  • Link building involves acquiring links from other websites that point to your website. These links help search engines understand the relevance and authority of a website, and can improve its ranking and visibility on search engines.

By understanding the purpose and key components of SEO, businesses can make informed decisions about how to optimize their website and improve their online presence.

What to Look for in an SEO Expert

When looking for an SEO expert, there are several important things to consider. Firstly, look for someone who is knowledgeable about the latest SEO trends and updates. Google's algorithms change frequently, so you want someone who is up-to-date on the latest trends and techniques. Secondly, look for someone who has a track record of success. Check the expert's portfolio and ask for references from past clients to see if they have helped other businesses achieve their goals. Finally, look for someone who is a good communicator. You want someone who is easy to work with and who can clearly explain their strategies to you in a way you can understand.


How to Find the Right SEO Expert

There are several ways to find the right SEO expert for your business. Firstly, you can ask for recommendations from other business owners or friends. They may have worked with an expert in the past and can give you an honest evaluation of their experience. Secondly, you can search online for SEO experts. Look for experts who have a strong online presence and who have been featured in reputable publications. Finally, you can attend networking events or conferences where SEO experts may be speaking. This is a great opportunity to meet experts in person and ask them about their experience and strategies.

The Questions to Ask When Interviewing an SEO Expert

When interviewing an SEO expert, you should ask several important questions. Firstly, ask about their experience and background. You want to ensure they have the experience and knowledge to help you achieve your goals. Secondly, ask about their approach to SEO. You want to make sure their approach aligns with your goals and values. Thirdly, ask about their track record. You want to ensure they have a proven track record of success and that they have helped other businesses achieve their goals. Finally, ask about their communication style. You want to make sure they are easy to work with and that they can clearly explain their strategies to you.


The Average Cost of Hiring an SEO

When hiring an SEO specialist, the average cost can vary greatly depending on the size of your business, the complexity of your website, and the services required. However, the average cost for a small business can range from $500 to $5,000 monthly for ongoing SEO services, while larger businesses may spend upwards of $10,000 monthly. It is important to note that these costs are just averages and actual costs can be higher or lower depending on your individual needs.

The Factors That Affect the Cost of Hiring an SEO

There are several factors that can affect the cost of hiring an SEO specialist or agency. These can include the size of your business, the complexity of your website, the number of services required, the level of experience and expertise of the SEO specialist or agency, and the length of the contract. For example, a small business with a simple website may only need basic SEO services, while a larger business with a complex website may require a more comprehensive SEO strategy. Additionally, the cost of SEO services may be higher for businesses in competitive industries, as the competition for top search engine rankings is more intense.


How to Determine Your Budget for Hiring an SEO

Before hiring an SEO specialist or agency, it is important to determine your budget and determine what you can afford to spend on SEO services. To do this, consider the size of your business, the complexity of your website, and your goals for improving your website’s search engine ranking. Then, research different SEO specialists and agencies to compare their prices and services, and choose one that meets your budget and your needs. It is also important to consider the cost of ongoing SEO services, as maintaining your website’s search engine ranking requires ongoing attention and optimization.

The Benefits of Working with an SEO

When it comes to optimizing your website, you can either do it yourself or hire an SEO specialist. There are several benefits to working with a professional, the first being that an SEO specialist can help increase your website's traffic. By optimizing your site for search engines, your website will become easier for search engines to crawl and categorize, resulting in more organic traffic. This increased traffic will not only help grow your business but also improve your website's credibility and reputation.


Another benefit of working with an SEO is improved search engine rankings. A professional SEO specialist will have the knowledge and expertise to help your website rank higher in search results. This, in turn, will help make your website more visible to potential customers, increase your online reach, and give your business a competitive edge. Additionally, an SEO specialist can help you identify which keywords your potential customers are using to search for businesses like yours and optimize your site accordingly.


Finally, working with an SEO can result in higher conversion rates. By improving your website's visibility, making it easier to navigate, and providing valuable content, an SEO specialist can help you convert more visitors into customers. This increased conversion rate will not only bring in more revenue but also help your business establish a loyal customer base and grow over time.


The Benefits of Hiring an SEO Outweigh the Cost

Hiring an SEO company offers many benefits including improved website performance, experienced professionals handling your optimization efforts, better results, and the chance to focus on what you do best while leaving the optimization process up to the experts. Outsourcing SEO to an expert company eliminates the risk of damaging your site's reputation and performance, and provides a chance to take advantage of their specialist knowledge and stay ahead of changes in search engine algorithms. Additionally, an SEO agency can help improve the user experience on your website, expanding your online presence across other platforms, and ensuring that you receive links from high-quality websites only.


The importance of search engine optimization (SEO) for businesses is widely recognized, yet many small businesses and startups don't invest in it. The goal of SEO is to improve a business's online visibility and drive organic traffic to their website. Consumers are more likely to trust online businesses that have a higher search engine ranking, which makes SEO crucial for building brand reputation. By working with an SEO agency, you can take advantage of their expert knowledge and stay ahead of changes in search engine algorithms, and improve the user experience on your website. Breaking into the top page of Google can be difficult without specialized knowledge of how search engines algorithms work, so it is essential to work with an SEO agency to ensure the success of your online business.

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